Graphics & Branding

My background in graphic design, which shaped the first half of my career, provided me with a solid foundation for stepping into more advanced creative roles like direction. Through years of hands-on experience, I honed a deep understanding of composition, typography, color theory, and visual storytelling— skills that now inform my ability to guide and elevate broader creative visions. More importantly, working as a designer gave me firsthand insight into the moving parts of the creative process, from concept development to execution. I learned how ideas evolve, how different disciplines intersect, and how to balance creative ambition with practical constraints. This awareness allows me to lead with both clarity and empathy, ensuring that every project is not only visually compelling but also strategically sound and seamlessly executed.